How Kampala-Born Creator Ndahirwe Joshua is Professionalizing Digital Media Content in Uganda
In the rapidly evolving landscape of East Africa’s digital economy, a new generation of digital natives is stepping into the spotlight. Among them is Ndahirwe Joshua , known to thousands online by his creator moniker, Josh Kayaye . A resident of Kawempe , a vibrant hub of talent in Kampala, Joshua is quickly earning a reputation as one of Uganda’s youngest and most promising content creators on TikTok. While many teenagers use social media purely for entertainment, Joshua is approaching the digital space with a distinct entrepreneurial mindset. Building a growing community of over 5,000 followers and accumulating nearly 20,000 likes on his official TikTok channel , his unique blend of highly relatable lifestyle skits, point-of-view (POV) comedy, and cultural commentary is capturing the attention of both local audiences and industry veterans alike. Professionalizing the Craft at UICT Nakawa ...